Recording and putting out a podcast

Alternatively, if you have a hand-held audio recorder, you could use that, and then transfer the audio onto your computer. Hand-held audio recorders can be expensive, so we wouldn’t recommend buying one especially for recording podcasts, unless you’re planning on doing a lot of audio recording on the go.

What to say

Introduce yourself! Listeners want to know who is speaking. Tell people your name and what part of the country you’re in, as well as what church you’re at. You might also want to tell people your role within the church, or another interesting fact about the church. Don’t forget to record a sign off too. Thank people for listening and invite them to visit your church at any time. Try including service times or a website link.

How to talk

This is the most important part. To make the audio sound engaging, you need to think carefully about how you speak while recording. Firstly, read the text you are going to record a few times in your head, as well as out loud, to familiarise yourself with all the words. It can be easy to stumble over words, even simple ones, if unprepared.

Next, consider the text carefully. Think about what you’re actually saying and what it means. If you just read the text out without any meaning behind the words, it can sound dull and uninteresting to listeners. Instead, you need to communicate the significance of the words with your voice.

Are there particular words that need emphasis? Maybe underline them. Are there places where you need to pause, for emphasis, or draw a response from the listener? Mark the script so that you don’t forget these pauses; steady pace, not rushing, will give your words a greater degree of authority.

When recording, make sure to:

• Sit up straight. This will help you project the words better.
• Sound happy, engaged and confident.
• Speak clearly and enunciate all the words. Consonants especially need to be clearly sounded, especially at the ends of words.
• Keep at a steady pace; don’t be in a rush to get all the words out.
• Have a glass of water nearby. People can tell when your mouth goes dry!

Top tip: Record yourself practicing, so you can hear what you sound like. This will help you to make any necessary improvements or changes.

It’s okay if you make a mistake or stumble over a word when recording. Just pause or stop the recording, take a breath and start again, from the beginning of the last sentence. The audio can later be cut and clipped together to take out any mistakes.

Remember: you are speaking to people, so imagine them listening as you record. Perhaps have a person in mind who might be listening to what you are saying. A smile on your face will be heard in your voice. This authentic intention will add a sense of integrity to your communicating. Speak from your heart, not just from a script.

Recording considerations

The first thing you need to figure out before you do any recording is where to record it. Inside an echoey church isn’t a good idea, as it will make the audio harder to understand. Instead, choose a small room. It’s better if it is carpeted and there are other soft materials inside the room; this will help avoid echo.

The other thing to consider when choosing a room is ambient noise. Is there traffic outside? Do planes go overhead? Is there a ticking clock or a hum of machinery nearby? All these things will be picked up by the microphone. Decrease ambient noise by choosing a time of day when you know things will be quieter. Don’t forget to turn your phone off too!

Do some tests beforehand, so you know what the audio will sound like in that room. You might find you need to do a few tests in different rooms to find the right one. The tests will also help you check that everything is working. The last thing you want to do is finish the recording and discover that nothing actually recorded!

Top tip: Stick a notice on the door outside your recording room to let people know that recording is in progress. This will stop people from coming in and ruining the audio.

Keep the microphone at the same height as your mouth, and keep it steady. Moving it around will change the volume and sound. Consistency when recording is key. The mic should be about two to four inches away from your mouth.

Remember, everyone sounds different. If you are recording multiple people, you might need to make adjustments for each person. The testing will come in handy again here.

Finally, give yourself enough time. You might think that it will only take five minutes to record, but setting up and testing will take more time than you think. You will also need to give yourself extra time for any mistakes or re-recording. If you rush, it will be noticeable in the audio.

Top tip: Share the test recording with someone else and get their opinion. They might hear things you don’t and could offer helpful feedback on how you sound.

Putting out a podcast

There are a few different options once you have the podcast audio recorded:

Option 1 – Audacity and Soundcloud

This is possibly the easiest option and maybe a good place to start. The analytics will give you an idea of the take up and you can develop it further from there. Audio can be edited using Audacity, which is free to download. You’d need to add an intro and outro to the audio you get from churches.

Each episode can then be uploaded to the online platform Soundcloud. Once episodes have been uploaded to Soundcloud, the entire playlist can be embedded into any website page with just a small bit of code. Any church involved in recording could also embed the individual episodes into their website. Soundcloud’s Pro account is around £6 per month (when paid yearly.)

Option 2 – Anchor

Anchor.fm is a great tool for creating podcasts. Once you’ve created an account, you’ll have access to a really easy podcast builder. There are free audio effects and music which you can add in. You can upload your own audio or record straight into the podcast builder. The easy-to-move-and-edit blocks allow you to switch the order of the audio. Once you’re ready, Anchor will distribute the podcast to every major podcast platform, including Apple Podcasts, Google Podcasts and Spotify.

What’s also great about Anchor is that people can record audio messages really easily and this audio can be added with just a couple of clicks. Not only could churches upload their audio to you this way but you could also look at including people’s messages in response to your podcast, within a future podcast episode. Anchor has useful analytics, an easy-to-use app, and the hosting of the podcasts is completely free.

Another great feature is its ability to create animated videos of your audio, which it can generate with subtitles to use on social media.

Option 3 – Adobe Audition and podcast distributors

If you have access to Adobe Audition software, you might want to consider using this for more advanced features. It will also be better if you’re recording from multiple mics at the same time. You could then distribute the audio via the major podcast platforms. AudioBoom is also an option to host and distribute which costs around $99 per year to use.

Option 4 – Hire an audio engineer

With daily content, it could be a lot of work to get it all in good shape to publish in a short amount of time, especially on top of everything else. It might be worth hiring an audio engineer to cut everything together and get it ready for uploading. The cost of this could be anywhere between £20-£100 an hour, depending on their experience.

Other things to consider

Timetable

You might want to start off small at the beginning to see how things go. This might mean only putting out one or two recordings a week. One every day is a lot of work, and you need to know if there’s definitely interest before you invest that much time and resources. It’s also important to publish things consistently. If you choose to put one out every Monday and Friday, keep to that schedule. You might want to also publish it at the same time of day, so people know it’ll be there for their commute home, for example.

Branding

Ensure you have branding, including an icon or logo. Keeping consistent branding will make your podcast easier to spot in people’s feeds.

Intro/outro jingle

Getting the intro right sets the tone for the rest of the podcast. Various websites offer royalty-free music for a small cost, including:

• pond5.com
• bensound.com
• hooksounds.com

You might want to invest in getting music professionally created for a higher-quality-sounding product. For examples, see

• podcastintros.com
• syndicast.co.uk
• musicradiocreative.com

On fiverr.com freelancers offer their creative services for a price.

Don’t forget to include website and social media links in the outro. You might also want to include a way for other churches/people to get involved or share feedback link via a dedicated email address.

Creating a longer podcast

If people are enjoying your podcasts, you may want to look at expanding them further. This might include discussing the content in more detail. For example: Is there more than one meaning? How can we use this podcast or reflection in our daily lives? Is there anything happening in the news that relates to this?

One option is to write down questions and ask the church recording the podcast to answer them on a recording limit the people discussing it to two or three people. Alternatively, you might want to look at getting others to record their response to your content.

Sharing on social media

Audiogram lets you turn audio into engaging video for social media. It’s website says: 85% of Facebook video is watched without sound, so being able to put out video clips with subtitles increase engagement over just a link to the audio on its own. The free plan lets you create two videos a month with captions (however, these are automatically watermarked).

Alternatively, create a quote graphic using an online design tool like Canva. Pull out a sentence or two from the devotional, put it into a simple and colourful graphic, sized appropriately for the different social media platforms, and post that out with the audio link.

I wouldn’t suggest doing this every day as it can add a lot of work on top of everything else.

Accessibility

It’s important to keep the text version of podcasts available on your website for people with hearing difficulties.

Alexa skill

This is a costly option but you could follow in the footsteps of the Church of England and produce an Alexa skill, where people can ask for your church’s podcast, prayer, location of your church and other questions (e.g. what it means to believe in God, or how to become a Christian).

The Church of England estimated that the cost for the production of the Church of England’s skill was between £10,000 and £20,000.

Download this guidance

• Recording and putting out a podcast (PDF | 1mb)